Media appearances often have a crucial impact on how a company or organization is perceived in the public eye. This makes it imperative to know the rules of the game when engaging the media and to be well prepared for these engagements. That is not undemanding, but it's not rocket science either, and both the time and expense can be kept within reasonable bounds.
The aim:
After this training - in German or English - you will be able to present your standpoint and your arguments convincingly and appropriately through the various media channels.
(Full article available in German only…)